Don't Blow It Resort 2017 Lookbook

You thought that beach season is over? Never! It’s timeless. Everyone who has a passport and the desire to travel can bring back summer whenever they want to.

Don’t Blow It is a Southern California based sweatshop-free brand. It’s basically all you need for living in a region where it’s summer throughout the entire year: Swimwear and t-shirts. Joking. That’s probably not everything you got, but the most important part of your summer wardrobe.

The brand was established by lifestyle photographer Robin Waters in 2012. The idea was born on a road trip from Ontario, Canada to Southern California. She imagined selling tanks with her photos on them out of the back of the car. And then she put her illusion into reality… What we love? Hotcakes! It’s an invented name by Robin for bikini bottoms. Sounds yummy and hot!

Take a glimpse at Don’t Blow It’s latest Resort 2017 lookbook below, shot by Ali Layus featuring model Holly Graves.

Pre-order the collection here!

Resort 2017 Swimwear Lookbook for Don’t Blow It @dontblowit
Photographer: Ali Layus
Muah: Lindsey Limas @corpsey_
Model: Holly Graves @hollygraves_