The Story of AYAI

Fashion trends give birth to a vast variety of new designers. LA based designer brand AYAI - which stands for Are You Am I - already has a big followership from around the globe and sets statements though cheeky chokers, boho-styles tops and cute dresses for the best nights out!

Who designs it?

Fashion blogger Rumi Neely, who runs Fashion Toast is the creative leader behind the brand. Moreover, a huge part of the brand's lookbook features her as a model.

What’s special about it?

First of all, it’s a perfect design and materials. One of the brand’s philosophy statements says: «AYAI makes it easy to get ready in 5 seconds». You literally don’t need anything else when your favourite pieces are perfectly tailored.

AYAI doesn’t have seasonal collections, but designs timeless clothes that you can wear during the entire year.

What do they offer?

Slip dresses, pyjama-like tops and bottoms, tees, shorts with a lace-up fly, tank tops, bodysuits, lace bras, sweatshirts and chokers - And they are all worth the money! I personally think that it's much better to buy high-quality garments instead of buying bunches of crap. Another important feature is that each garment has a name and individual story. You are building your wardrobe not just with clothes, you're creating a bundle of stories!

What's their success story?

Through Rumi’s own blog and other young influencers, such as blogger Chiara Ferragni, supermodels Kendall Jenner or Bella Hadid, the brand is featured by the world's leading fashion icons. Chiara posed for AYAI's lookbook and posted multiple selfies on Instagram, wearing an AYAI red slip dress, sexy lace tops or just a basic tee. Also Kendall wore a cute lace bra and slip dress on a picture which got featured in all the leading fashion magazines! At the same time, Bella Hadid was spotted in chokers, bodysuits and tees by AYAI. Approval from those ladies means a lot in current time!

What else to love about AYAI?

Definitely the brand's aesthetic which is feminine, sensitive, stylish and sexy!