American Apparel SS16

Images via wonderlandmagazine.com & dazeddigital.com

Images via wonderlandmagazine.com & dazeddigital.com

After recent announcements regarding several major changes for American Apparels marketing campaigns, the company now presents der SS16 collection. AA has been accused - especially by its customers - of too provocative ads, showing off too much skin of underage models. The new campaign is still sexy, but definitely in a more acceptable way than before. Iconic basics and cool bum cheek glimpsing bodysuits in lots of styles and colours still reveal the brand's careless, free-spirited character.

Shop the new collection here.